Research

Create a customer interview guide

Draft neutral customer interview questions that explore workflows and problems before pitching your product.

Start with the right context.

Leading questions can make feedback look more positive than it is. Ask about a recent real event, what the customer did and what it cost them. Separate discovery from selling so the conversation can reveal inconvenient evidence.

Prepare a result you can use.

Ask the chief to propose an introduction, question sequence and follow-up probes. Map each question to an assumption and include a note-taking structure. Keep the guide short enough for the time available.

Review before the next step.

Review whether questions suggest the preferred answer. The guide does not recruit participants or record interviews automatically. Obtain consent before recording and avoid sharing personal details unnecessarily.

What to bring to your chief

  • Customer role and current workflow
  • The assumptions you want to investigate
  • Interview length and consent requirements

Try this task

Draft a 20-minute customer interview guide for the role and workflow I describe. Explore recent actual experiences with neutral questions, map questions to assumptions and include follow-up probes and a note template. Do not contact participants.

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Common questions

What will I get from this task?

Start with the written draft described in the prompt. Ask for missing facts and review the result before requesting a saved file or further action.

Can this task use my chief’s computer?

An active computer trial or paid plan and remaining allowance are needed for browser, code and saved-file work. A written first preview is available before payment setup, subject to preview limits.

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