Finance
Unit economics review for a startup
Review contribution margin and customer acquisition assumptions from your own cost and revenue data. See which inputs are missing.
Start with the right context.
A sale can look profitable before payment fees, delivery, support or refunds are included. Define the unit first: an order, subscription month or customer. Lifetime value requires retention assumptions that should not be presented as observed history.
Prepare a result you can use.
Give your chief the price and each variable cost, then calculate contribution per unit. If acquisition data is available, compare acquisition cost with a clearly defined revenue or contribution period. Request a sensitivity table for one uncertain input.
Review before the next step.
Verify the denominator for customer acquisition cost and the treatment of discounts. Fixed operating expenses are separate from variable unit costs. Missing retention data should produce an explicit limitation, not a confident lifetime-value claim.
What to bring to your chief
- Price and variable cost per sale
- Acquisition spending and attributed customers
- Refunds, retention period and measurement dates
Try this task
Review our unit economics from the prices, variable costs and acquisition data I provide. Define the unit, calculate contribution margin and flag missing fees or refunds. Separate measured retention from assumptions and show one sensitivity scenario.
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Common questions
What will I get from this task?
Start with the written draft described in the prompt. Ask for missing facts and review the result before requesting a saved file or further action.
Can this task use my chief’s computer?
An active computer trial or paid plan and remaining allowance are needed for browser, code and saved-file work. A written first preview is available before payment setup, subject to preview limits.