I was quoting a client ₹18 lakh below where I should've been. The CFO ran the unit economics, showed me the payback math, and told me to reprice. I did. Won the deal anyway — at a margin that actually works. That one call paid for shoud.online 40× over.
The team is the bottleneck.
You know the feeling. You've got a decision to make — pricing, hiring, a contract, a hiring freeze — and there's nobody in the room who's already done it before.
So you Google it. You ask ChatGPT. You read five blog posts and still don't know what to do. You ship something you're 60% sure about, and it costs you six months.
Hiring a real C-suite fixes this. But a CEO alone runs ₹60L–₹1.2Cr a year. Add a CFO, CTO, CMO and you're staring at ₹2 crore plus ESOPs, plus a 90-day notice period, plus the wrong-hire tax.
So you do it yourself. Every night. Every weekend. Until one day you realise you're the bottleneck of your own company.
shoud.online puts a full C-suite in the room with you. From ₹499/month. Cancel anytime. No hiring. No notice periods. No ramp.
How it works.
Why a team, not a chatbot.
Chatbots start empty. Every new thread, you explain your business from scratch. You spend ten minutes warming them up before real work begins.
shoud.online starts warm. You give your team memory once. Every executive knows it — forever. Your ICP, your industry, your tone, the words you never want to see.
- World-class reasoning
- Cheap or free
- You still have to know how to prompt
- Same voice for everything — no specialist
- Forgets your business every new chat
- You're the one doing the thinking
- Very flexible
- Bots that run on their own
- You wire up each agent yourself
- Priced for teams with engineers on staff
- Enterprise plans start at "let's talk"
- No built-in router — that's on you
- 100+ real C-suite roles ready on day one
- One Chief routes every question automatically
- Every executive reads from the same business memory
- Each has a distinct voice and expertise
- You see the reasoning, sources, and cost every time
- Zero connectors, zero integrations, zero setup
Build vs. Hire.
Meet the C-suite.
Each one of 98 executives · own name, own voice
Nothing hidden.
Every AI tool asks you to trust it. None of them show you the work. That's fine for a bedtime story. It's not fine when the answer determines your next hire, your next price, or your next six months. So we built shoud.online the other way around — everything visible, nothing hidden.
The C-suite, complete.
100+ executive titles · every function covered
CEO, CFO, CTO. CIO, CISO, CAIO. CMO, CRO, CDAO. CCO, CPO, CHRO. Every role you've ever needed, and 80 more you didn't know had a name.
All of them are on your team from day one. No picking. No configuring. Chief routes each question to whoever owns it — you just ask.
Every feature. Every use case.
Click any category to expand · 49 capabilities included
Find your buyers
Real business emails, with source URLs. Cold lists built in minutes.
Verify every email
Real MX lookups. Know which domains actually receive mail.
Find LinkedIn profiles
Given a name + company, get the public URL and current title.
Enrich any company
Official name, industry, headcount, HQ, products, recent news.
Cold sequences
3-email sequences that land. Day 0, Day 3, Day 7.
Classify replies
Interested / not now / out-of-office — plus a suggested response.
Track contacts
Full CRM. Tags, notes, LinkedIn, search. Yours forever.
Import CSV
Drop a spreadsheet. Up to 5,000 contacts with auto-detect.
Pre-clear contracts
CLO reads the full contract, flags non-standard clauses and redlines.
Price for profit
3 price points through Python with real CAC. LTV/CAC + payback.
Unit economics
LTV, CAC, payback, cohort retention — computed, not estimated.
Forecast cash flow
Find the squeeze point 6 months out, with the levers to fix it.
Segment customers
Find the cohort that stays. Kill the one that churns.
Cost on every reply
Tokens in, tokens out, rupee cost. Every message.
Benchmark competitors
Public prices pulled, positioned, gaps identified.
Board-ready memos
Saved as documents. Follow-up task created automatically.
Positioning that lands
Rewrite the offer around the outcome buyers pay for.
Day-by-day launches
CPO plans, CMO writes, CRO handles outreach.
Reasoning attached
Live reasoning streamed before the answer lands.
Clickable sources
Every claim links to where it came from.
Banned words blocked
Give the team your never-say list. Respected every time.
Tasks that hold
Due date, assignee, priority. Shows up in your dashboard.
PDF, DOCX, CSV
Parsed. Up to 20 MB, up to 60 pages.
Paste screenshots
Ctrl+V. OCR reads it. The agent sees what you see.
Memory from your site
Paste a URL. Briefs the whole team.
Or three sentences
No site? A short description is enough.
Update anytime
Change the memory. Every executive re-reads instantly.
Website monitors
Watch competitors, suppliers, your own pages.
Change detection
Every 6 hours. Snapshot before and after, with a hash.
You pick the cadence
Hourly, daily, weekly. Up to 20 monitors.
Alerts before it hurts
Know within hours, not the next time you check.
Every doc saved
Memos, plans, specs, reports. Searchable. Yours.
Chief — the router
Type anything. Chief picks the right executive.
All 100+ C-suite roles
CEO, CFO, CTO, CISO, CAIO, and 95 more. All live.
One shared memory
Brief the team once. Every executive reads from the same brain.
Distinct voices
CFO ≠ CMO ≠ CLO. Different tone per role.
Cross-agent awareness
Your CFO knows what your CMO did yesterday.
Agent-to-agent calls
Specialists consult each other mid-task. You see the exchange.
Agent Tasks
Give a goal. Plans, calls tools, saves the deliverable, reports back.
Multi-step plans
Breaks big asks into sub-tasks. Executes in order.
Real tool calls
Search, fetch, Python, documents, tasks, delegation.
Send real emails
From your verified address, on explicit ask.
Hard safety limits
Iteration cap, token budget, wall clock. Always.
Nothing to connect
No email, no calendar, no CRM access. Nothing leaves the room.
Live balance
In your sidebar. Updates with every message.
Top-up credits never expire
Buy when you need. They stay until you use them.
Two plans, cancel anytime
Starter ₹499/mo. Business ₹1,499/mo. One click to cancel.
INR or USD
UPI, cards, netbanking, or international card.
Your data, your call
Export anytime. Delete anytime. Never trained on.
From ₹0 to ₹1Cr+.
Drag to see what your C-suite does at each stage.
Every founder knows what to do. Find clients. Charge more. Keep more. The problem isn't knowing — it's doing all of it at once, alone, on top of running the business.
A team can. That's what shoud.online gives you.
Every executive is a revenue function.
Prices you for profit
Runs Python on your unit economics. Finds the exact price point that maximises revenue. Most founders underprice by 40–60%.
Fills the pipeline
Finds your buyers. Writes the cold sequence. Classifies the replies. No vanity metrics, only closed deals.
Builds demand
Positions the offer. Writes the launch. Finds the channel that actually pays back your CAC.
Reads the numbers
Segments your customers. Finds the cohort that stays. Kills the campaign that doesn't.
Sharpens the offer
Kills features nobody pays for. Doubles down on the one that closes deals.
Finds the angle
Studies competitors. Spots the wedge. Tells you where to attack and where not to — before you spend.
Two plans. Every chief included.
Both plans include all 100+ executives. Starter is ₹499/mo with 1M tokens. Business is ₹1,499/mo with 5M tokens. Annual saves two months. Switch or cancel anytime.
Cancel anytime · Annual saves 2 months · Top-up packs never expire
Three ways this cannot hurt you.
Top-up credits never expire
Buy a pack when you run low. It stays in your account until you use it — no "use it or lose it" games.
Cancel in one click
No contracts, no retention calls, no hidden fees. Access continues to the end of your current period.
Your data stays yours
Every conversation, memo, and document lives in your account. Never trained on. Export anytime. Delete anytime.
Two plans. One team. Cancel anytime.
Starter ₹499/mo. Business ₹1,499/mo. Annual saves two months.
No per-seat pricing. No "contact sales." No picking between executives. Every C-suite role we've built is on your team from day one. Pick Starter or Business, both include all 100+.
Starter
- All 100+ executives included — no picking, no configuring
- 1M tokens every month — rollover up to 3M
- Chief router — the right executive for every question
- Shared memory from your website or short description
- Web research with clickable sources
- Python code execution for real math
- File attachments (PDF, DOCX, images, CSV)
- Agent Tasks — goals, not just chat
- Cancel in one click. Annual saves 2 months.
Business
- Everything in Starter, plus:
- 5M tokens every month — rollover up to 15M
- Priority processing on every task
- Team sharing (up to 5 seats)
- Annual saves two months too
The alternative
- CEO hire: ₹60L–₹1.2Cr / year
- CFO hire: ₹50L–₹90L / year
- CTO hire: ₹60L–₹1.5Cr / year
- CMO hire: ₹50L–₹1Cr / year
- shoud.online: from ₹499/mo
- No notice period. No ESOPs. No onboarding. No ramp.
Top-ups are one-time, never expire, and never auto-charge — 500K for ₹399, 1M for ₹699, or 5M for ₹2,799. Buy only when you actually run low.
Simple. Cancel anytime.
Two plans, no contracts, no setup fees. Cancel in one click. Annual plans save two months. Top-up credit packs are one-time and never expire — buy them when you actually need them.
Top-up credits never expire
Buy a pack when you run low. It stays until you use it — no "use it or lose it."
Cancel anytime
One click from the sidebar. Access continues to the end of your billing period. No retention calls, no hidden fees.
Your data, your call
Every conversation and memo stays in your account. Export anytime. Delete anytime.
FAQ.
Cancel in one click from the sidebar. Access continues to the end of your current billing period. Top-up credit packs you've already bought never expire, so you can come back anytime and pick up where you left off.
Both your message and the executive's reply count as tokens. 1,000 tokens ≈ 750 words. Every reply shows exactly how many tokens it used and what it cost.
Two plans. Starter is ₹499/month with 1M tokens. Business is ₹1,499/month with 5M tokens. Both include all 100+ executives. Annual plans save two months. Cancel anytime from the sidebar.
Two flat monthly prices: Starter ₹499/mo (1M tokens) or Business ₹1,499/mo (5M tokens). Every plan includes all 100+ executives — no tiers, no seat counting, no upselling. Annual billing saves two months.
All of them. Every one. From day one. 100+ C-suite roles are active the moment you sign in — CEO, CFO, CTO, CISO, Chief Medical, Chief Data, Chief AI.
Option A: paste your website URL — we read the homepage and key pages. Option B: type a few sentences describing what you do, who you serve, and how you sound.
Yes. International cards are billed in USD — roughly $6/mo for Starter and $18/mo for Business. Indian cards, UPI, and netbanking are billed in INR at the prices above.
No. Nothing is connected. Your executives work entirely inside shoud.online. Any output you want to use, you copy and use yourself.
Every executive runs on a high-throughput frontier model served through Groq at roughly 1,000 tokens per second. We pick the model — you never have to.
Yes. Buy one-time top-up packs anytime — 500K for ₹399, 1M for ₹699, or 5M for ₹2,799. Top-up tokens never expire and never auto-charge.
No. Your conversations are never used to train any model. Your business memory and messages stay in your account.
Where do you start?
Pick your situation — see the exact first move.
—
—
Your next deal shouldn't close with you alone.
Every founder running alone hits the same wall: you can't be the CRO, the CFO, and the CLO in the same hour. So deals stall. Pricing drifts. Contracts get signed without a second read.
That ends today. Get every executive who touches a deal — CRO, CMO, CFO, CLO — on your team from ₹499/month. Cancel anytime. Then go close.