# Launch Brief: The Maplewood Readers Guild

## Objective

Establish a monthly gathering space that fosters community connections, encourages reading habits, and supports Maplewood's local independent bookstore, Ink & Leaf, through collaborative literary discussions.

## Target Audience

Adult residents of the Maplewood district (ages 21+) of all reading backgrounds, specifically targeting remote workers seeking local socialization and leisure readers interested in contemporary fiction and narrative non-fiction.

## 4-Week Launch Plan

Week 1: Secure venue partnership with Maplewood Community Center and Ink & Leaf Books; establish registration form. Week 2: Distribute digital fliers via neighborhood apps and physical posters in local cafes; launch book selection poll. Week 3: Announce the selected inaugural title ('The Clockmaker of Vienna') and secure a 15% neighborhood group discount at Ink & Leaf. Week 4: Host the inaugural 90-minute discussion session with icebreaker activities and refreshments.

## Budget Assumptions

Total initial launch budget: $180. Breakdown: Venue rental fee waiver via municipal partnership ($0); promotional print materials and flyers ($45); light refreshments and beverages for the first meeting ($85); digital hosting and meetup group listing ($50). Ongoing costs to be funded by optional $3 attendee donations per session.

## Success Criteria

Achieve at least 25 community sign-ups before Week 3; secure a minimum of 12 active attendees at the inaugural meeting; obtain an 80% satisfaction rating on the post-session digital survey; and convert at least 60% of attendees into confirmed participants for the Month 2 session.